Sam Schoenfeld, former college basketball great who possessed a great deal of energy, impeccable honesty and a charismatic personality, was one of the CBOA's founding fathers. Sam espoused integrity and strong character, which set him apart from most men. A brief illness took Sam's life in early 1956 and as a result CBOA decided to memorialize Sam through an award that would be annually presented to a person who exemplified the principles and characteristics so prominently displayed by Sam Schoenfeld. Accordingly, the award is presented to the college or university, which in the judgment of the CBOA membership, best exemplifies "the highest degree of sportsmanship, character, and ethics among their players, coaches and spectators." This is the highest honor that CBOA annually bestows on any collegiate institution.
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